It was inaugurated by its Chairman Nobert Reithofer on March 27, 2008. The German car maker invested a hefty amount of 1.8 billion Indian Rupees for setting up its operations and production facility in Chennai. ![]() Another important worth mentioning important person in BMW management is Sharang Rathore, Corporate, Diplomatic and Direct Sales Head, and GM of the company. He took the reign of BMW India group after Andreas Schaaf left the post in October2012. ![]() Since then, the man has been responsible for all operations and key activities of the company in India. The Bavaria based car maker appointed Philipp Von Shar as the President of BMW Group India in year 2012. Indian Operations And Executive Managements Its subsidiary brands MINI and Rolls Royce are also present here with their own set of trims. Its present range of cars includes hatchbacks, SUVs, sedans, supercars, hybrid vehicles, etc. BMW cars in India are admired for their superior designing, decent performance, and superior comfort. It forayed the markets in 2006 and headquartered itself in Gurgaon, Haryana while its manufacturing unit is located in Chennai, Tamil Nadu. Meanwhile in India, the company runs its operations as BMW India Pvt Ltd. The brand also commands a successful history in Formula One race. BMW has been a regular participant in major motorsport activities since the debut of its first motorcycle in year 1923. Along with these, the company also owns 2 most premium global brands - MINI and Rolls Royce. The firm is also developing a new engine lineup that will empower BMW bikes and cars with more energy and efficiency. Apart from luxury cars, company also holds a strong reputation for motorbikes that are traded in market under the brandname of ‘BMW Motorrad. Leave a suggestion below if you feel inspired.Founded in 1916, Bayerische Motoren Werke AG or BMW is a world-renowned luxury car maker. What’s next in the world of “Beamer, Benz, or Bentley” spinoffs? “Chili’s, Friday’s, Friendly’s,” (alternately, “Denny’s, Arby’s, Wendy’s”)? “Macy’s, Marshall’s, Penney’s”? “Wrigley’s, Trident, Dentyne”? (Haha, no.) “Cristal, Stoli, Henny”? “Guinness, Stella, Natty”? (Nope, that one’s terrible.) “Hi-C, Kool-Aid, Capri ”? (That one’s perfect, though.) And so on, endlessly, until our mind breaks. ![]() Of course, this is just the tip of the iceberg. Anyway, it’s awesome (the lyrics are, at least - the beepy drone of the original lives on throughout). Or the MP3 equivalent of buying CVS brand and making it look good. Keepin’ it real!īut then yesterday the never-ostentatious Joell Ortiz came out with the everyman version, “Nissan, Honda, Chevy,” a hilarious freestyle that name-drops Mickey D’s and the Home Depot, and it’s basically the MP3 equivalent of calling someone a blowhard. We get it, you’re rich - but you’re staying within the mold! Plus, they lift the idea from within the original song anyway (there’s a line in “Beamer, Benz, or Bentley” that goes “if it ain’t the Gucci or the Louis than it’s Polo or it’s Rugby”), so ultimately all they did was add the “Fendi.” Anyway, so, at this point we’ve just got two songs with dudes chanting their allegiances to overhyped brand names, which after a while just sound like mindless consumerist cult prayers. It’s a clever idea, but Cassidy and Jag waste it by sticking with the tired world of luxury brands. And then, a few days after that, Cassidy and Jag put out a spinoff version of “Beamer, Benz, or Bentley” called “Gucci, Louis, Fendi” - a declaration of their preferred clothing brands - which goes like this …
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